Post World War II Performance
Era
The Century line disappeared after World War II as Buick filled
the demand with the larger (and more profitable) Supers and
Roadmasters. (This
should sound familiar to SUV fans, and non fans.)
In 1953, the 322
ci nail head V-8 was introduced. In 1954, the Century
returned using the same idea as had been developed in the ‘30’s.
The new Century was again essentially a Special with a
Roadmaster engine dropped in (Sound familiar, Pontiac GTO fans?).
However, performance was hindered by the inclusion of the
first-generation Dynaflow transmission, which was grossly
inefficient. Buick reworked the transmission for 1955,
with the result that Buick Century made up the entire fleet of pursuit cars purchased by
the California Highway Patrol for 1955
(which were prominently displayed in a popular weekly TV series
called "Highway Patrol", starring Broderick Crawford).
Many other state patrol and police departments
around the US also used the Century. In 1957, the
industry as a whole (with notable exceptions - especially from
Chevrolet with its new small block overhead valve V8, and the
Chrysler Corporation)
shifted its focus to heavier, softer cars and away from the goal of
producing high performance cars. By 1959, Buick discarded the Special
and Century names in favor of LeSabre, Invicta and Electra, and it
was in this late 1950’s era that Buick’s reputation
for very big cars with a soft ride and less-than-crisp handling was
cemented with the public. The engines
were still powerful but the cars were sluggish
due to weight and soft suspension. Buick styling also seems to have
suffered during this period. With this lethal combination of
unappealing factors, it should have come as no surprise to Buick
management that sales sagged dramatically.
The
Muscle Car Era
With
the onset of the 1960’s came resurgence at Buick. The Special name
returned in 1961 with a revolutionary all
aluminum small V8 engine displacing 215 cubic inches. This was
followed
in 1962
with Buick’s first production V6 in the Special. This car was
Motor Trend magazine’s “Car of the Year”. Buick emphatically
re-entered the realm of high performance production cars with the
401 cubic inch, 325 horsepower Wildcat coupe, introduced in mid-year
1962. Competing
with cars like the Impala Super Sport, and Pontiac Grand Prix, it
gave Buick bottom-end punch to blend with its still
plush image. In 1963, Buick introduced the Riviera, a true modern
classic, and at the start of the 1965 model run on the Riviera,
it offered the Riviera Gran Sport with a 360 horsepower, 425 c.i.
engine, dual-quad carburetors and a firmer suspension. This was followed
by inclusion of similar packages on the Skylark (in mid-year 1965)
and the new Wildcat in 1966. In 1967, the Skylark
Gran Sport became the Skylark GS series, and in 1968, Buick dropped
the Skylark name from these performance machines,
becoming designated solely by the GS label preceding the cubic inch
displacement of either 340 or 400 cubic inches. The latter
two years of this stage of Buick’s performance revival were 1970
and 1971. The apex vehicle of the entire muscle car era at Buick was 1970
GSX although the 1971 GS 455 cars were just as powerful.
This part of Buick’s history is well told in a
number of places. But an important point that does not usually come
out is that Buick sales continued to rise throughout the 1960’s,
hitting a record 821,165 cars in 1973. This long period of sales
success was essentially coincident with Buick’s post war
performance revival. But behind the scenes in the mid 1970’s Buick
was making some moves that were destined to return the marque to a
renewed position as the American manufacturer of premium high
performance motorcars.
The perceived beginning of this new performance
era for Buick might be thought to be with the introduction of the
turbocharged V6 engine in the 1978 Regal Sport Coupe. However, this
“new” V6 engine was derived from the V6 that was introduced in
1962 in the Buick Special that had won Motor Trend’s Car of the
Year, mentioned earlier. The original design for the V6 started in
the early 1960’s when Buick created a V6 based on the all aluminum
215 V8. That very first "Fireball" V6 displaced only198
cubic inches, but remember it shared tooling with that very small
215 cubic inch aluminum V8 in 1962, the same engine that Buick sold
to the Rover Group in England a bit later. In late 1963, the V6 bore
was increased to be the same as the 300 V8 (3.75 inches), which made
its displacement 225 cubic inches, where it stayed until 1967.
Since the V6 had the same bore as the 300 cubic
inch V8 it could be produced on the same assembly line. This made it
cheap and easy to produce for the "compact" cars in GM's
car lines between 1962 and 1966. But the demand for the V6 in the
muscle car era was never very great. In addition, the design
resulted in an uneven firing order that produced a rough idling
engine, so Buick’s V6 design was sold to Jeep in 1967.
We can blame the advent of the gas crisis and the
demand for lightweight, inexpensive engines with low fuel
consumption for Buick’s turn away from performance cars in the
early 1970’s. A logical move for Buick was to buy back to its V6
design from Jeep, which it did in 1974. The little V6 was reworked
so that it could be made on the same assembly line as the Buick 350,
which entailed making the bore 3.8 inches. Using this bore size, the
V6 could share pistons and other parts with the V8, but it retained
the original "odd-fire" design. In 1977, Buick redesigned
the firing order to an even-fire design by revising the crank throws
to make it a smoother running engine. The new even-fire engine still
retained the same bore spacing as the odd-fire version, so the bores
were no longer centered over the crankshaft. The engine had to be
under balanced and soft motor mounts were used. Balancing took care
of the vertical component of the vibrations and the motor mounts took care of the horizontal
component.
Sources
- Standard Catalogue of Buick,
1903-1990; edited by Mary Sieber and Ken Buttolph; Published by
Krause Publications, Iola Wisconsin, 1991, ISBN: 0-87341-173-0.
- Mosher, Ken: “The
Little Engine That Could”; not dated.
http://www.gnttype.org/general/v6hist.htmlRadigan, Jim: Buick
Performance – A Brief history; not dated. http://www.gnttype.org/general/perfhistory.html
George, Rich: Before
Black Website. Last updated 12/30/2001. http://home.flash.net/~rjgeorge/
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